The Telemarketing is a tool that well used, it can be the salvation of many companies, but there are many habits and mistakes that Outsourcing Telemarketing Companies avoid when they carry out a marketing campaign.
When hiring a company specializing in customer service and Telemarketing, you must raise at least two important points: the experience in the sector and the positive references of other companies that have already worked with it, because if not the risk of losing customers for not avoiding mistakes when dealing with a client, can become very high. Next, we raise 7 errors that should be avoided when carrying out a Telemarketing campaign: 1. The script is essential! You always have to have a script in front to focus on your call and resume the conversation in the case that by mistake, you lose the thread. Yes, they are very useful to guide the agents, but never, never, never, keep a script for reading. If the client notices that you are reading without more, you may not generate the confidence you need to carry out the campaign of your company. The attention must be kind and with empathy. 2. Do not run so much to sell: If you finish the presentation with your client, continue with a phrase like »Have you heard about Outbound Appointment Setting? Or »Do you know anything about this? We will generate distrust again. The best thing is that we carry out a brief conversation to be able to study our client and from there, introduce the product more professionally and entertainingly. 3. Being self-centered Avoid the "me, me and me" during the call, as this will not attract the attention of the recipient of the telemarketing call. The best thing is that you present yourself in a brief way and, immediately, you interest for the needs that the client has to try to satisfy them. 4. Forget about the »NO»: Whether during a sale or even in a customer service call, we warn you that negative responses are totally enemy and are not part of a good strategy. A NO will take Outsourcing Telemarketing Companies away from their client, but if they use a CAN or an alternative to the service or issue that they claim, the customer will place more trust in them. 5. Education, above all: It is clear that the client each client is a treasure since each and every one of them are responsible for our source of income. Therefore, we should always treat them with a pleasant and friendly tone, since otherwise, we can play the call before the end. 6. Do not use the phrase "we sell." If the first thing you do during a telemarketing call is to use this phrase, you will not be successful with the receiver of it. The user should not perceive, from the first moment, that you are wanting to sell something. Of course, not making these mistakes in Telemarketing does not ensure success. But what is certain is that Outbound Appointment Setting will bring us even closer to success. 7. - Complicated questions The questions you ask should be simple. Keep in mind that when you call someone the normal thing is that the interlocutor is doing another task and so that you can focus on the conversation, the questions you ask should be as simple as possible.
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