While there is a boom in the IT and IT enabled services in the recent years, the companies prefer to use outbound lead generation services. This is mainly to handle the lead generation as well as customer care purposes. Outbound telemarketing is a largely outsourced to countries like India, where the cost of operation is reasonable. Well, there are various factors why these types of calls have been outsourced.
1. Telemarketing is mainly outsourced to countries having a lower cost of hiring employees. Other facilities include telephone and internet connection which can be easily sourced at a reasonable cost in India. 2. Countries where majority of the work force knows how to speak English. Although special training is being given on accent and also product acquaintance. In many cases it’s seen that outbound telemarketing is a specialized sector and the results observed are far better than when handled by the parent company. 3. It’s a boost to employment and economy of a country and considered a boon for the country who gets the contract of outsourcing. In various cases, it’s been seen that outbound telemarketing produce better results. 4. Recruitment agencies supply manpower to the outbound lead generation services. This is another source of income for the recruitment agencies and also a channel of acquiring jobs for fresh graduates with good communication skills. 5. Outbound lead generation services ensure that sales force do not waste time running around for cold calls and identifying prospective customers. This service ensures savings of time and potential. The sales team can spend more time on how to close a deal, penetrate into the market and strategize marketing technique. Mostly the tele calling offices have their headquarters in UK. The infrastructure ensures better commuting; since the job involves shift the team is divided to serve in shifts. Utilization of manpower in such efficient ways are prominent examples that outsourcing of tele calling services have been a boon to some countries.
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December 2021
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