A bad database is a nightmare for any organization. Data profiling is an activity that is conducted by most organizations on a regular basis. Now imagine doing that with a database that is not up to the mark. The reason for a bad database could be the direct result of a poor and faulty collection method. But it could also be due to the simple fact that data erodes over time.
This is the reason why it would be a good idea to hire a company that provides data services. These companies are experienced at data scrubbing and eliminating bad records. Data can be riddled with duplicated records, missing fields, spelling mistakes, typos, use of abbreviations, etc… Data services companies can easily step in and detect and correct bad data very quickly. There are many perils of ignoring data scrubbing. It may lead to longer lead conversion times as the telemarketers are constantly battling with bad data and wasting time in identifying missing elements. The cost to integrate this data with other software’s also goes higher when you factor in the additional time it would take to streamline the data. Many companies feel that they can conduct data scrubbing in house and thereby ensure smooth data profiling going forward. This may work in some cases but is prone to fail if it is not handled by the experts. Providing data services is a painstaking job and cannot be done by somebody who is saddled with the task abruptly. If they end up doing a poor job it would still leave you in the same boat. Outsourcing data cleansing is a much cheaper option in the long run as the experts would do a quick, clean and efficient job ensuring that the day to day data needs of your company are expedited. The resultant smooth process would lead to a healthy growth in productivity in your organization. Ignoring its perils can be disastrous for any organization.
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The activity of making cold calls to prospects is a time tested marketing strategy. It worked in the past and will retain its effect for a long time. A Telemarketing Company always evolves and adapts with time to ensure that prospects get to know about the product or service on offer and agree to meet up with the sales team to close the sale.
But many companies feel that in house telemarketing works better than Outsourced telemarketing. They feel that an external company would not fully understand the dynamics of their business or the psyche of their prospects. Nothing could be further from the truth. There are many benefits to outsourcing. Hiring an in house team entails a lot of expenditure that needs to be considered. Paying the staff, setting up the requisite infrastructure and deploying the right technology could rack up the expenses significantly. This set up lies waste during low seasons or at times when you wish to pause a campaign to re-evaluate strategy. Hiring an external telemarketing company means that you can start and pause campaigns at will and pay only for the hours of service that you utilize. Another added advantage of Outsourced telemarketing is that these companies have a lot more experience than the in house staff you would hire. The agents have hours and hours of experience in making sales calls for various industries. This gives them a chance to adapt and hone their skills over time. An experienced telemarketing company would also provide many peripheral benefits. They train their agents to look out for important information that is imparted by prospects and may prove to be useful marketing insight. The other benefit is in the kind of detailed and insightful reporting that these companies provide. The statistics prove to be hugely beneficial in making strategy decisions and understand the current situation. These are added advantages over and above the obvious ones. Therefore outsourcing your telemarketing is always better than trying to set it up in house. |
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December 2021
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