Telemarketing services refer to marketing services over the telephone. Telemarketing is one of the preferred forms of marketing since it can be done from the office without going to the field. This marketing activity can help filter a large database and find out prospective clients whom the sales team can then contact. A business can use the help of a telemarketing company to avail of these services.
Services offered A telemarketing company would offer a range of telemarketing services for their clients. These include: 1) B2B and B2C telemarketing: These are services offered for business to business and business to customer types of organizations. The telemarketers would contact potential clients and carry out promotional activities over the phone. 2) Appointment setting services: Done mostly for B2B, this service ensures sales persons can get appointments to meet the decision makers at the client’s office. 3) Lead generation: This is a telemarketing activity done with the objective of generating leads for the sales team. The telemarketers would interact with clients to find out they are potential leads. 4) Call handling services: Here, the telemarketers handle calls on behalf of a business. These can be incoming calls received from customers and even outgoing calls to leads and customers. 5) List building: These calls are done to help build a list of potential customers. As a result of this service, a comprehensive list of potential customers can be created. 6) Market research: This is an important activity needed for marketing a product. Telemarketers can carry out market research over the phone. 7) Customer surveys: Surveys of customers can be done over phone to find out how satisfied they are. Telemarketing services offered by the best companies can help a business get its telemarketing done in the best possible way. When done by professionals, the best results can be obtained.
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December 2021
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