A bad database is a nightmare for any organization. Data profiling is an activity that is conducted by most organizations on a regular basis. Now imagine doing that with a database that is not up to the mark. The reason for a bad database could be the direct result of a poor and faulty collection method. But it could also be due to the simple fact that data erodes over time.
This is the reason why it would be a good idea to hire a company that provides data services. These companies are experienced at data scrubbing and eliminating bad records. Data can be riddled with duplicated records, missing fields, spelling mistakes, typos, use of abbreviations, etc… Data services companies can easily step in and detect and correct bad data very quickly. There are many perils of ignoring data scrubbing. It may lead to longer lead conversion times as the telemarketers are constantly battling with bad data and wasting time in identifying missing elements. The cost to integrate this data with other software’s also goes higher when you factor in the additional time it would take to streamline the data. Many companies feel that they can conduct data scrubbing in house and thereby ensure smooth data profiling going forward. This may work in some cases but is prone to fail if it is not handled by the experts. Providing data services is a painstaking job and cannot be done by somebody who is saddled with the task abruptly. If they end up doing a poor job it would still leave you in the same boat. Outsourcing data cleansing is a much cheaper option in the long run as the experts would do a quick, clean and efficient job ensuring that the day to day data needs of your company are expedited. The resultant smooth process would lead to a healthy growth in productivity in your organization. Ignoring its perils can be disastrous for any organization.
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