Introduction:
In this age of highly competitive business environment several methods are employed to sell items to customer. One of the ways is Telemarketing. It is the technique of the marketing of products and services through telephonic calls, typically unsolicited; to potential customers. This is often combined with the concept of business-to-business (B2B) which implies a scenario when one company makes a business transaction with another. Significance of B2B Telemarketing: B2B telemarketing makes extensive use of calls over the telephone as the main means to carry out business to business commercial transaction. This may be to sell a product or even to build a long- term relationship between companies. B2B telemarketing is different in that the purpose is to generate interest, encourage additional contact, and build strong B2B relationships Role of B2B telemarketing Companies: B2B telemarketing Companies help their client businesses in various ways. Some of these are:
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December 2021
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