Telesales companies work with a team of professionals who are experienced in contacting customers directly by telephone. Their main aim is to make sales and also to support field sales representatives by either qualifying prospects or setting appointments. The main responsibility of telesales professionals is to build repeat sales by establishing strong and long lasting relationships with customer. They do this by focusing on the wants and needs of the customers rather than just using high-pressure techniques for conducting sales.
Here are some of the common functions performed by most reputed telesales companies: The first and most important function is lead generation. This activity has a major influence on the success of any telesales campaign. Quality of lead generation also impacts the field sales team. Under this service, it is the responsibility of the telesales team to contact prospects who have either responded to their client’s advertising or any of their direct marketing campaigns. They call the prospects and ask them qualifying questions related to their interest in the company’s products and services and try to determine how likely they are to make a purchase. The qualified leads are then passed by them to the field sales representatives or to the telesales team for follow up. Another function performed by telesales companies is direct sales. It is the job of telesales experts to get in touch with existing customers as well as new prospects and try to sell products and services. In order to identify customers who had bought a product or service from the company in the past, they use a database. They also consider the database of customers who are likely to buy. Telesales experts at times may use a script for asking the contact qualifying questions. They also bring a script into use that provides answers to common objections that the prospects may have. Telemarketing services in UK offer customer service too. Within this duty, they call the customers and check their details and update contact records. It is also their job to let the customers know of new products or promotions that are relevant to their preferences. Telesales deals with the enquiries that customers may have. Once the sale is done, they also call them to check if they are satisfied with the purchase or not. By offering customer services, telesales executives play an important role in improving customer relationships and also help the business enhance customer retention. Fourth function of telemarketing services in UK is order processing. Sales teams use their telesales team for handing repeat orders of low-value products from existing clients. This helps reduce the time spent on repeat business. This gives them time to focus on the development of new business. When customers call and place orders, telesales representatives can offer them additional products and services too. They include prompts on relevant products and services in their script. By cross-selling, not only sales and profits go up but the productivity of telesales representatives also increases to a great extent.
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December 2021
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