When done right, B2B telemarketing can be great for a business and guarantees instant revenue generation. An experienced telemarketing agency will do everything required for successful lead generation. But telemarketing isn’t always an easy and takes a great amount of planning and strategy where mistakes are common and some of them can hurt the brand image in the long run.
Every company needs to avoid these long term mistakes during a telemarketing campaign. Listed below are some of the important facts that everyone must know about – Inadequate research and preparation Always research about your leads so that you don’t come across as a novice to the ones you are connecting with. Make sure that the B2B telemarketing team has a thorough understanding of the product, your company, and the prospect. While most of telemarketing agencies make sure that they have all the information, it is the brands who fail to provide important information. Lack of introduction During a telemarketing call, it is important to have a genuine introduction so that the person on the other side is intrigued about the call. It is always a wise idea to start with describing what the company does. Also don’t forget to mention your experience and the previous project details. Lack of strong introduction is the guarantee that the call won’t go anywhere or even gain a slightest bit of interest. Lack of improvisation A scripted call often goes off the track. This is common and a good telemarketer knows how to improvise. When the interested customer starts asking question that will help them learn more about the brand, a good caller would know ways to change the flow of the conversation so that the person on another side gets the information what they seek. A good telemarketing agency trains its team members with the art of improvisation and ensures that most calls will result in a sure conversion.
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December 2021
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